Clearly, the main problem lies in their strategy for distributing their investment.
So many clients focus their resources toward advertising and community management, but fail to understand the importance of their content.
Neglecting the development of professional-quality content is to emulate a TV station that tries to garner a large audience simply by broadcasting commercials non-stop.
“Content is King!”: we’ve all heard the phrase, coined by Bill Gates in 1996.
R.O.I. (the French word for King) stands for Return On Investment. Without a content strategy or producing high-quality content to communicate to your clients, your investment risks being worthless. Let’s scrap all the ugly advertising banners and focus on what is most important:
Ban the banner because content is R.O.I.!
1 - Content Strategy
We create a bespoke strategy for your brand, specifically adapted for social media (when required), addressing your specific issues, and tailored to your target audience.
2 - Content Production
Our experts produce online content (photographs, videos, editorial content, graphic design) to tell your story and lay the foundation for your digital communication!
3 - Content Promotion
As social media experts, we disseminate your content in the right places, at the right time, and in the right way. We’re versed in the tricks of the trade for social media advertising: there’s a lot to “like”!
A sample of the team
Biarritz / Paris
+33 6 88 32 12 98