PROJECT OVERVIEW

FairMoove, launched in 2021, strives to democratize sustainable tourism by offering trips carefully curated based on a framework of 140 ethical and sustainable criteria.

From the outset, we have been responsible for managing their social media presence, overseeing content production strategy, and handling account management.

• Developing social media plans, selecting topics, and defining content formats.
• Editing videos and creating specialized reels for social media platforms (Instagram, YouTube, Facebook, TikTok…), including inspirational, informative, promotional, and interview-based content, etc.
• Producing content for FairMoove’s advertising partners (tourist offices, hotel groups, …).
• Analyzing performance metrics and implementing optimizations.