PROJECT OVERVIEW

Training of the Riviera Villages group teams in the Gulf of Saint-Tropez. Prairies de la Mer, Kon Tiki, and Toison d’Or are three iconic villages located in prime locations, offering premium, high-end facilities. Each village has a specific positioning.

• Analysis of their online presence and social media, identifying strengths and weaknesses.
• Creation of a global social media strategy, as well as strategies tailored to each site, addressing their challenges, expectations, and needs.
• Development of a content strategy with editorial pillars, briefs, production templates (photos, videos, written content), and a draft annual plan.
• Training of the teams to ensure adherence to the editorial line and content production.