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Wine & spirits

wine doesn’t sell wine. Stories do.” 

Michael Wangbickler, associate director of Balzac Communications

Wine & spirits on social media

These days, having a social media presence isn’t a choice… But how can you optimise these networks to reach your target audience, stand out against the competition, and generate sales? Managing your day-to-day responsibilities is time consuming enough, much less adding social media and increasing “followers” to the list. Social media algorithms have made brand visibility more complex: you can no longer just leave it to chance!

Our job is to carefully position your brand online and to establish it on social media in order to reach your target audience. We will identify what makes you unique, and then apply it, creating and producing content that attracts your clients, keeps them interested, and transforms this interest into sales.

We can also assume the management of your social media presence (community management), or train and assist you in establishing and implementing it: avoid common traps and learn to post at the right time, the right way, and for the right people!

1 - Content Strategy

We create a bespoke strategy for your brand, specifically adapted for social media, addressing your specific issues, and tailored to your target audience.


2 - Content Production

Our experts produce online content (photographs, videos, editorial content, graphic design) to tell your story and lay the foundation for your digital communication!


3 - Community Management

As social media experts, we disseminate your content in the right places, at the right time, and in the right way. We’re versed in the tricks of the trade for social media advertising: there’s a lot to “like”!

Contact us

Biarritz  / Paris

+33 6 88 32 12 98

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